It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and charity-shop treasures. I'm constantly scanning the most stylish online stores, so you can feel safe knowing that you won't miss a thing.
I know that your fashion requirements can vary massively from season to season (and day to day), so whether you're looking for an immaculately tailored staple, affordable tailoring or the perfect pair of shoes, I take my responsibilities as Who What Wear's shopping editor very seriously, and I've saved you plenty of scrolling time by putting together an edit of pieces that will look just as fresh in a year's time as they do now.
Of course, there's also plenty of the pieces that simply set your heart racing in a way that only fashion can. Right now, the shops are full of seasonal essentials that are perfect as we head into autumn, and this week's edit includes plenty of wardrobe gems, like the COS blazer that looks designer, and the trench coat from The Row that is a guaranteed bestseller. So keep scrolling down to shop the exciting new buys on my wish list this week. You know what to do.
Shop My New-In Picks:
COS blazers are always a Who What Wear favourite, but this one has particularly superb fit.
Isn't this just perfect with dark denim and suede boots? Bring on autumn.
And speaking of great boots, these have "fashion month" written all over them.
It may be pricey, but a timeless trench is always a sound investment—especially from The Row.
Call me check obsessed, but this flattering top has some serious designer energy.
It's impossible to get tired of bubble hem skirts when they look this good.
Act fast—there's a reason why these perfect jeans are selling so fast.
Once I started mixing metals, there was no going back, and Missoma always get the look just right.
SHOP MORE OF THIS MONTH'S BEST BUYS
It might feel too early to buy a shearling coat, but after we saw just how quickly these flew off the shelves last year, it's worth buying now to have a chance at wearing later. Don't say we didn't warn you.
Calling all fans of ARKET denim! There's a new shape in town, and it's a flattering, leg-lengthening wonder.
Wear now with mini skirts and flats, and throughout winter layered over shirts with jeans.
I never get tired of a well-crafted pair of wide-leg trousers.
What happens you mix an A-list actress with an A-grade knitwear brand? The Tilda Swinton collection for Hades of course. Expect off-the-wall prints, statement slogans and plenty of the cosy knits we've come to expect from the Scottish factory.
Just add a trench and a knee high boot and tell me you don't feel amazing.
I've been counting down to autumn so I can dive head first into Rixo's coat and jacket offerings again. Hello, perfect leopard!
I'm still obsessed with the laidback cool of barrel fit jeans (especially at this price).
As soon as these dropped, I immediately bought a pair for myself. Consider this the easiest way to channel The Row for under £60.
As soon as the cooler weather breezes in, this is destined for bestseller status. Just imagine how well it dresses up denim...
This perfectly cut shirt comes in ecru, camel stripe, blue stripe, and denim, so you're spoiled for choice when building the smartest weekend 'fit.
Fans of Aligne's cinched-waist blazers will love this knitted version too. Ideal for wearing under coats, jackets, over dresses, tees, tank tops...
Scarf coats and jackets aren't going anywhere in 2024, and this short trench will help you get ahead of the crowd.
Call of the search—I've just found the best fitting wide-leg trousers on the high-street.
This dress will look equally chic with sandals now or with knee-high boots in autumn.
These heels could easily be designer, and will work just as hard for you over summer as they will in party season.
Whenever I'm looking for a killer pair of jeans, I always start at Agolde. Expect leg-lengthening cuts and a bum sculpting fit.
You get two coats in one with this, making it well worth the investment.
A bag that is sitting at the top of my wish list right now thanks to the size, slouchy silhouette and chocolate brown leather.
I'm already thinking about my new-season wardrobe. This jacket will go with jeans, wide-leg trousers, dresses and more.
The matching shirt would also look lovely with indigo denim or tucked into a leather midi skirt.
These are the perfect finishing touch to any outfit.
This best-selling dress is back in a gorgeous red-brown hue. Dress it down with a cashmere cardi and trainers or up with knee-high boots and a blazer.
I'm fully convinced that once news of this jacket spreads, it's going to sell out. Just imagine how luxe this would look with a cream maxi dress, tee and jeans, tank top and tailored shorts, mini dress and knee-high boots...
Having seen this IRL recently, I can confirm—it really does pass for designer. Bravo, Massimo Dutti.
A whole set (yes, that's the cardigan and midi skirt) for under £100? Perfect by name, and perfect by nature.
Back in stock and the best dress to see out the rest of summer—just be sure to act fast before this dreamy dress sells out entirely.
And speaking of sandals, these immediately stopped me in my tracks. Black leather sandals will never go out of style, and these have "timeless" written all over them.
I have been refreshing the Aligne website waiting for the day that this luxe blazer finally dropped. I'm pleased to say, today is that day! Act fast, I expect this to go very, very quickly.
While the weather is warm, these fluid, wide-leg trousers are an easy summer outfit paired with a tank top and sandals.
Weddings, parties, dinners—this pretty dress will do it all.
I'm not afraid to admit it, this tops my dream handbag wish list. It might cost a pretty penny, but it's worth the investment knowing it'll look good for a lifetime.
Baggy jeans might have been trending in 2023, but there's nothing worse than overly heavy denim when the temperatures rise. Avoid overheating with this slim-legged, cropped pair that are perfect for showing off your sandals.
And speaking of great sandals, no one will believe that these were under £40.
Denim jackets can feel a little dated. I'm confident that boxy, cargo jackets can work just as hard, and look polished in the process.
Our love affair with boxers continues, and this cute pink stripe will be coming with me on my next holiday.
Okay, it's not autumn yet but you're going to be glad you bought this cute cardigan while it was still around.
I'm convinced that this is one of the most expensive-looking pieces H&M has dropped in ages, and for under £40? I'll see you at the check out.
On the days when a simple white tee feels a bit samey, this Hailey Bieber coded top will work equally well with your blue denim.
What do you get when you update 2023's biggest trainer with the same details that made the Grace Wales Bonner collab a runaway success? The Samba 2.0 of course, but don't expect these to stick around for long.
Another week, another Loewe Puzzle in a hot new colourway.
A surprise hit from the Amazon Prime day sales, our editors can't stop talking about this excellent hidden find.
You just can't beat a linen co-ord for muggy weather.
The collaboration we never knew we needed—luxury stationers Smythson have teamed up with chic swimwear brand Hunza G on a collection of playful notebooks in Hunza's quintessentially joyous colours. Expect to see much more of these on the desks of fashion editors this summer.
Looking for a top you can wear in summer with shorts and into autumn with jeans too? You just found it. Thank you Reformation!
Yes, you read that correctly—this cool-girl co-ord really is from Abercrombie.
Wedding season is into full swing, and a comfortable pair of demi-heels are a sensible investment you won't regret.
If like me you've been admiring SHUSHU/TONG's runway looks from afar, you can now shop their exclusive collection for NET-A-PORTER—a summery edit of mini dresses, puff-sleeves, full skirts and the brand's signature ruffles and bows.
I have a feeling that these are about to be a bestseller in the making.
A strong contender for the "perfect white summer dress" title, and for under £50.
You can't beat A.Emery for designer-quality sandals for an affordable price.
After trying on no less than four different pairs of long denim shorts determined to find the one, the only pair that I would actually recommend are these from GAP. The fit and quality are second-to-none.
I was waiting for an excuse to book a holiday and I think I just found it in the form of this charming print. Did I mention it also comes in a skirt, dress, swimsuit and bag too?
What's better than one exceptionally cut linen shirt? A full co-ord of course (and even better in such a beautiful, unexpected shade of red).
The perfect dressy summer shoe to compliment long shorts, white dresses, linen co-ords, cropped trousers, wide-leg jumpsuits... the possibilities are endless.
All you need to channel French summer styling is this dress, a flat sandal and a cardigan to tie around your shoulders.
I can't help it—this simple chain and statement pendant are utterly charming. A must for those who love necklace layering.
Pretty cotton tops never go out style, so you'll get plenty of wear out of this milkmaid-esque tank.
Did we mention that boho is back? This studded belt is the key to turning a simple jersey maxi dress into something Sienna Miller would approve of.
Wondering what to wear to work in the warmer months? My money is on this with an airy, white maxi skirt.
Didn't get your hands on TOVE's dress the first time around? It's back by popular demand in all new colours, but I love this cream top version.
Our love affair with chocolate brown continues, and how chic is this ARKET dress?
Missoma's bestselling chubby hoops are back and bigger than ever (quite literally). You can now choose from small, medium and large hoops in silver and gold for everyday wear or dressing up special evening looks.
I'm convinced that kitten-heeled flip flops are the ultimate elegant summer shoe.
When you don't know what to wear in summer, a floaty mini and sandals will always do the trick. Did we mention boho is officially back?
You might not be thinking about sweaters while the weather has been treating us so well, but as soon as the sun sets, you'll be grateful for this extra layer to wear around your shoulders.
A good pair of flats never go out of style, and I have a feeling you'll get wear out of these woven Mary Janes for years to come.
These exquisite sandals really need no explanation, but suffice to say, they will go with just about everything in your wardrobe.
An easy, breezy, white midi dress should be considered the foundation of a well-balanced summer wardrobe.
When it gets too hot for jeans, I'd immediately reach for these. They look just as polished with a white tank and sandals (but without the sweat factor).
I've lost count how many times the Taking Sides maxi has come back in different colours, and I love each and every one of them. Just. So. Elegant.
There's no arguing that the weather has drastically improved this week, so you're going to want a good pair of sunnies to see you though to autumn.
Before you jet off on holiday, allow me to suggest Mango's leather basket bag as the perfect poolside accessory. (It also helps that it's big enough to hold a laptop too, for when you're back in the office of course).
I have a feeling this would look just as good with jeans as it does over a bikini.
Sleek, simple, sophisticated—we'd expect nothing less from The Row.
Before you pack your suitcase, you're going to want to see Toteme's new monogram swimsuit. I have a feeling that this is about to be everywhere this summer.
Our love affair with hot red isn't over quite yet, and this beautiful dress is conclusive proof that the hue isn't leaving the high-street anytime soon.
It may be wishful thinking but, you'll be thankful for this when the sun does eventually make an appearance.
Koibird have dropped three exclusive designer collections just in time for summer, and I can't stop scrolling through Rowen Rose's resort-ready separates in pretty shades of mint, cream and camel. Consider this your seasonal capsule in one easy edit.
No one will believe that these are from the high-street.
The finishing touch for all of your summer outfits. Bravo, Massimo Dutti.
Coming in hot! Mango's latest collab with Turkish brand Siedrés is full of the kind of playful pieces and summer-ready pops of colour designed to wake up your wardrobe after a very grey spring.
Who What Wear columnist Monikh Dale knows good jewellery, and her latest collection with Daphine is a masterclass in chic accessorising. Expect gold plated cuffs, hand-crafted pendants, and outfit-elevating earrings.
If you needed further proof that fashion insiders are trading in hot pants in favour of long shorts, take a look at Loewe's latest release. I predict that we're about to see a lot more of these during fashion month.
Anthropologie's best-selling Fleur dress comes in no less than 12 different colours and prints. Just add a comfortable heel, and that's wedding season sorted.
Team Who What Wear are big fans of ARKET blazers, and thankfully we now have a linen version to wear throughout summer too.
I keep coming back to these perfect sandals just to look at them. Just imagine how good they would look with white dresses, khaki shorts, blue jeans, floral skirts, linen trousers....
If you thought that "skorts" were outdated, I'm confident these will change your mind.
Frankie Shop have perfected the loose-legged lounge pant. Expect to see much more of these this summer.
Remember when Zara drove everyone crazy with that polka dot dress in 2019? Consider this "hot for the spot" 2.0—the far chicer upgrade.
Big enough to pack your essentials, sleek enough for the office (or the beach).
I know, it's almost impossible to believe that these are from the high-street.
Picture the scene: it's 30 degrees outside and you pull on this elegant co-ord for dinner by the beach. Pure perfection.
Toteme's bestselling trousers are back and in an eye-catching new colourway. Race you to the checkout.
Another week, another outstanding white cotton dress that I'm convinced your wardrobe will thank you for.
When the temperatures rise, COS' latest drop of all-weather denim is exceptional this season. These high waisted, loose-leg, longline shorts might just be my favourite new style. Just add a tank top and strappy sandals.
As the weather gets warmer you're going to want a heatwave-ready outfit that looks as good as it feels. I'm convinced Weekday's versatile mini dress is the coolest option that doesn't compromise on style either.
Linen trousers are a summer staple, but if you're tired of sheer white, H&M's pull on pair come in six chic shades like this expensive-looking merlot. Bravo, H&M.
Fans of The Row's fisherman sandal and Ginza flatforms will love these sleek city flip flops too. How good is that shade of burgundy?
Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.
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