The 7 Street Style Trends Defining Milan Fashion Week
With brands of such caliber as Prada, Bottega Veneta, Ferragamo, Max Mara, Tom Ford, and Gucci on the calendar, Milan Fashion Week will always be attended by the elite of the fashion world, meaning that the outfits worn during it every season are held to a very high standard. Even so, never does the street style in the pit stop before Paris ever disappoint—never. This time around was hardly an exception to the rule.
Street style in Milan always runs the gamut from bold and extravagant to utterly nonchalant and timeless, with many invited guests arriving at shows dressed in at least one piece from whatever brand's event it is that they're attending that hour. There's subtlety in the form of impeccable tailoring as well as plenty of risqué behavior—think short shorts and sheer details. Because of that, the biannual get-together always results in a bevy of styling ideas around those previous-season runway items that we've been saving up for months to purchase, be it a pair of satin Prada pumps or a Ferragamo handbag. Basically, it's a fashion person's treasure trove, and as Milan's number one fan, I'm here to share the most valuable findings from the week's outdoor fashion before Paris goes and steals the spotlight. Scroll down to find out which seven trends made the biggest splash (it rained, like, a lot) during the fall/winter 2024 shows in Milan.
Satin's Touch
When I think of heavy satin, I always recall a train-clad micro-miniskirt from Prada's S/S 22 collection, but following last season's seemingly never-ending use of the fabric—with appearances at Altuzarra, Prada, Sportmax, Tory Burch, and more—that mini has some competition. Nowhere was that more obvious than outside of Sportmax and Prada during Milan Fashion Week, where dangerously pretty satin dresses, shoes, and more were on full display.
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The Big Coat
In the land of menswear tailoring, especially when the temperatures drop and the sun goes into hiding, street style stars were clad in big, beautiful outerwear for this season's shows. Gray was the color of choice among the masses, but black, brown, and camel also made significant appearances.
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Shielded
It's official: The era of teeny-tiny sunglasses that barely covered your eyes let alone protected them from the sun is over. In their place are supersized alts of all shapes and sizes, from cat eyes to aviators. In Milan, despite the somewhat gray skies, show attendees left their hotels and ventured out in droves, all wearing shield-like eyewear.
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9-to-5
Between the geek chic and office siren trends, there's really no running away from the 9-to-5 look when it comes to fashion, and with Italy being such a mecca for precision tailoring, you know that the suiting spotted during Milan Fashion Week was nothing short of perfection. From fitted pantsuits to sleek skirt suits, this season's attendees could easily go from a show to the office with no need for an outfit change.
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Let's Keep It Short
If Gucci's and Tom Ford's S/S 24 collections taught us anything, it's that tiny—like really, really tiny—shorts aren't anything to be scared of. In fact, they should be embraced with open arms. If Milan Fashion Week's street style scene added anything to that conversation, it's that you should wear said short shorts in any way that you please, whether that means styling them with a bra top and blazer or alongside tights and bright-red satin shoes. The possibilities really and truly are endless.
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Sheer Elegance
The sheer trend continues, this time with somewhat covered-up and modest alternatives to the hyper-revealing takes on the look that we've seen so often in the past. Prada and Sportmax dove into transparent organza fabrics for spring, but instead of using them on their own, they layered them over other opaque materials. Thanks to the two brands, the sheer pieces found in Milan this week were much more approachable—if a mint-green shift dress with wave-like fringe could ever be described as approachable.
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Precious Headgear
If you asked me right this second what the standout trend from this entire season has been so far, I'd have to give a shout-out to the hats seen both on the runways (Altuzarra, Fforme, Jil Sander, and Prada) and the streets, from New York to Milan. No one particular shape is standing out, but the concept of topping off an outfit with a cap of some style or form has never been so appealing.
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Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.
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