My Friend Wants to Start Looking at Fall Fashion—I Sent Her These Finds From H&M, Madewell, and Abercrombie

Model wearing an H&M jacket.

Pictured: H&M Twill Jacket ($75)

(Image credit: H&M)

One of my dear friends messaged me recently and asked what fall fashion trends and items she should start looking at in an effort to prep her wardrobe. She said she's most interested in versatile yet chic pieces to style with her existing fall staples. I mentioned that H&M, Abercrombie & Fitch, and Madewell are starting to drop stylish and on-trend fall items.

I scrolled through these three retailers and pulled out a sampling of pre-fall fashion items I thought she'd like that hit on fall trends—ahem, tailored jackets and classic sportswear. Below, you'll find the items I suggested, which are included throughout the edit, along with everything else I'm loving from H&M, Abercrombie & Fitch, and Madewell right now.

H&M

Madewell

Abercrombie & Fitch

This story was published at an earlier date and has since been updated.

Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.