As the first signs of fall start to roll in, fashion enthusiasts are already ditching brat summer for a new, trendy buzzword that's both classic and modest: demure. This TikTok trend blew up seemingly overnight as creator Jools Lebron let the internet know that she's "not like other girls." Nope, she's demure. Lebron describes this look as modest, mindful, and "not doing too much." As soon as I heard this, I started dreaming up ways that it could influence my personal sense of style. Buckle up because we're getting ready to enter a very demure fall fashion season.
To me, a demure fall prioritizes modesty and grace, reflecting a shift from the bold and daring styles of summer. I'm taking myself back home with timeless pieces that exude elegance without demanding too much attention—long and flowing skirts, high-neck blouses, and tailored coats in muted tones. This subtle sophistication will take over the world. This fall, join me in embracing the charm of classic and modest fashion that truly embodies the essence of being demure.
Nothing's more demure than a tennis bracelet.
A denim shirt is so classic.
The open back has me sold.
A minimalist handbag is the definition of demure.
Animal print was once forgotten, but it's back and more demure than ever.
When I think of timeless style, my mind goes to this handbag.
It's giving all the back-to-school vibes.
This shirt is doing things to me.
This price point is very modest and not doing too much—I love it.
This dress is giving '80s demure vibes.
Classic suiting definitely fits into this category.
It's very modest.
A very pretty dress.
A bag I'll continue to dream about.
This dress is a "pretty girl" moment.
Loafers I'm dreaming about.
Everything about this cardigan won me over.
The most incredible skirt I've seen.
A great item to kick off fall with.
So pretty they could be in a museum.
How cool is this tank top?
Dragon Diffusion is a West Village staple.
Saint Laurent jewelry has been next-level lately.
A very luxe jewelry item.
My brain screamed demure the moment I saw this.
I love a bag that is crossbody.
Any long black dress you own would make a lot of sense with this trend.
The draping has me convinced.
This knit looks high-quality.
This post was published at an earlier date and has since been updated.
