These Are the 14 Most Wanted Handbag Brands of 2024

collage of the best handbag brands

In 2024, some of the most sought-after bags line up with some of the year's most dominant trends, including quiet luxury, '90s-inspired silhouettes, and designs that tap into the new era of elegant and sophisticated style we're entering. Of course, a handful of in-demand handbags are winning out right now. So, which designs have made the cut?

Heritage brands like Bottega Veneta are successfully reimagining archived iconic motifs such as the Intrecciato woven leather Sardine and Andiamo bags, making the storied fashion houses more relevant than ever. Newer brands like Savette and Toteme are paving the way for what cool handbag launches look like.

Ahead, see the best handbag brands to add to your closet and the pieces to shop.

alaia bag on display

(Image credit: @kristenmarienichols)

Alaïa's latest release in the handbag department has caught the eyes of the fashion crowd. Everyone has been trying to get their hands on this It style for 2024, so much so that it had to be listed at the top of this report. The unique shape is incredibly eye-catching.

Khaite SS24 runway

(Image credit: Courtesy of Khaite)

Khaite is one of the fashion designers that speaks to New York style the best so it's no surprise that their handbags are so elevated, minimalist, and spacious. The compelling price points rival their competitors and there's no better feeling than telling someone that what you're wearing is from Khaite so what are you waiting for?

bottega veneta bag on rosie huntington whitley

(Image credit: @rosiehw)

With Matthieu Blazy as creative director, Bottega Veneta has never been hotter. The bags to know right now? The Sardine and Andiamo styles in any shape or colorway.

toteme bag on a couch

(Image credit: @iliridakrasniqi)

Toteme's discreet T-lock bags keep selling out, so you'll be lucky if you can get your hands on them while they're in stock. They're easy enough to wear every day but the clutch styles are also perfect for an eveningwear look.

prada bag in the bathroom

(Image credit: @sophiaroe)

Prada has '90s fashion steeped in the style codes of the brand and has masterfully made them feel relevant to wear in 2024. The Cleo and Galleria bags are among our top shopping picks.

woman sitting with celine bag

(Image credit: @fakerstrom)

Fashion people can't get enough of Celine's leather bags. The Triomphe has proven to be a new perennial classic, while newer releases like the 16 Bag are picking up steam.

woman sitting with a dior bag

(Image credit: @catchmeeksifyoucan)

Dior's Lady D-Joy Bag evokes the new era of elevated and elegant style permeating fashion now. This piece tops this editor's shopping list.

savette bags on white background

(Image credit: @savettenewyork)

Savette's sleek, logoless bags are the ultimate "if you know, you know" pieces. Astute observers will recognize them because of their signature metal hardware.

sofia richie holding hermes bag

(Image credit: @sofiarichiegrainge)

Hermès bags remain at the top of the bag pyramid for their beautiful, timeless designs and the mysterious ways you have to shop for them. Kelly Mini Bags are one of the most popular styles right now, but lesser-known designs like the Picotin are entering the closets of fashion's best-dressed insiders.

woman holding the row bag

(Image credit: @iliridakrasniqi)

Another brand that has mastered the minimalism of the '90s? The Row. Shoppers gravitate toward the brand's bags for their quality, craftsmanship, and their discreet designs.

woman with a miu miu bag by the ocean

(Image credit: @tinakunakey)

Miu Miu always brings a fun element to any outfit, and the same can be said of its bags. We have our sights on the brand's stunning crochet pieces this season.

woman standing outside holding little liffner bag

(Image credit: @iliridakrasniqi)

If you're looking for a bag that taps into cool minimalism at a more affordable price point, look to Little Liffner. Take note of the brand's Tulip Bag, which is a constant best seller.

denim chanel bag

(Image credit: @leiasfez)

Chanel's iconic quilted flap bag will always be a classic, but recently, fashion people have been setting their sights on other styles from the brand. The 22 Bag, in particular, has proven to be a must-buy piece from the fashion house.

woman holding gucci bag

(Image credit: @leiasfez)

Some of Gucci's most iconic bags are just as cool now as they were decades ago. Case in point? The Jackie 1961 Bag that everyone is scooping up.

This post was published at an earlier date and has been updated.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.