Stop Everything! Beauty Advent Calendars Have Launched, and They're Even Better Than Last Year

I know it's only August, but beauty advent calendar season has already started, and 2024's offering is something special indeed. As we're sure you're well aware, in the world of beauty, we're always looking ahead, so we're already excited for the ultimate countdown—the Christmas advent. Soon enough, we'll be seeing Christmas adverts on the TV and lights going up along high streets across the UK. Yes, the big day is still a little ways away, but we think you'll forgive us for getting ahead of ourselves once we reveal the subject at hand. Beauty advent calendars have grown in popularity over the last few years, and for many brands and retailers, including Liberty, Harrods and Cult Beauty, the beauty advent calendar has become one of their most in-demand launches.

Beauty advent calendars

(Image credit: Courtesy of Liberty, Space NK and Harrods)

In fact, beauty advent calendars have proven so popular over the past few years that you've got to be quick if you want to get your first choice. Our inboxes started to fill up back in July with imagery and press releases from some of our favourite brands, each message pertaining to their beauty advent calendars. Considering next month is about the time people actually start thinking about Christmas, we decided to make it easier for you to find the best beauty advent calendars by listing them all in one place.

We've laid everything out from prices to products, so keep scrolling to discover and shop (providing you're quick enough) the best beauty advent calendars this year has to offer. But first, let's answer a few of your burning beauty advent-calendar questions…

Which Brands Have Beauty Advent Calendars for 2024? 

The demand for beauty advent calendars has skyrocketed in recent years, which has tempted many a brand and retailer into creating a beauty advent calendar of their own. Some of the most popular include Liberty, Harvey Nichols, LookFantastic, Marks & Spencer, Charlotte Tilbury, Jo Malone London and Cult Beauty, to name but a few.

When Do Beauty Advent Calendars Go On Sale in 2024? 

Some beauty brands launch their advent calendars as early as September, but by mid-October most brands have released their beauty advent calendars. Right now, lots of our favourites are already on sale, or have waiting lists open and are available to order soon. Certain calendars sell out quickly—including Liberty, Charlotte Tilbury and Cult Beauty—so don't wait if you want to get your hands on the one you want.

What's Inside a Beauty Advent Calendar? 

Last year we found a wide selection of beauty calendars that covered all your makeup, skincare and self-care needs. NET-A-PORTER's beauty advent calendar offered luxe skincare from Dr Barbara Sturm and Augustinus Bader, whilst Jo Malone, Liberty and Diptyque offered up a selection of makeup, fragrance and candles. Dedicated brands tend to feature their very best products, whilst e-tailors like NET-A-PORTER and LookFantastic let you try a variety of brands during your countdown to Christmas.

Are Beauty Advent Calendars Worth It?

It's no secret that some beauty advent calendars can be quite the investment, so I totally understand why people often ask me if they are worth it. In my opinion, they really are. If you are a beauty-lover like me and you want to try out new brands and trending products, beauty advent calendars are the perfect way to do this. Plus, most calendars offer impressive savings, with many being worth much more than they retail for. Plus, many advent calendars offer both full sized products alongside travel size minis, so the value soon adds up.

How We Chose the Best Beauty Advent Calendars

So, you're probably wondering how we chose the best beauty advent calendars. We've taken everything into account, from product selection, how many full-size products you get, what brands are featured and of course, value for money. Not only that, but we've also tried to include something for everyone, whether you are into quality skincare, affordable makeup or luxury fragrances.

Shop the Best Beauty Advent Calendars of 2024:

1. Liberty Beauty Advent Calendar 2024

2. Lookfantastic Beauty Advent Calendar 2024

3. Harrods Beauty Advent Calendar 2024

4. Cult Beauty Scent With Love Advent Calendar 2024

5. Cult Beauty Curated With Love Advent Calendar 2024

6. Fortnum & Mason Beauty Advent Calendar 2024

7. Charlotte Tilbury Beauty Advent Calendar 2024

8. Space NK Beauty Advent Calendar 2024

See the Best Beauty Advent Calendars From 2023:

The below brands haven't released details for 2024 yet, but these are the beauty advent calendars that they offered last year to get a feel for what might be coming. We'll let you know as soon as this years' versions are available!

NET-A-PORTER BEAUTY ADVENT CALENDAR 2023

CLARINS BEAUTY ADVENT CALENDAR 2023

MAC BEAUTY ADVENT CALENDAR 2023

BY TERRY BEAUTY ADVENT CALENDAR 2023

HARVEY NICHOLS BEAUTY ADVENT CALENDAR 2023

L'OCCITANE BEAUTY ADVENT CALENDARS 2023

NEXT BEAUTY ADVENT CALENDAR 2023

Armani Beauty Advent Calendar 2023

Bobbi Brown Beauty Advent Calendar 2023

ESPA Advent Calendar 2023

bareMinerals Beauty Advent Calendar 2023

DIPTYQUE BEAUTY ADVENT CALENDAR 2023

RITUALS BEAUTY ADVENT CALENDAR 2023

DR. BARBARA STURM BEAUTY ADVENT CALENDAR 2023

DIOR BEAUTY ADVENT CALENDAR 2023

Oskia Beauty Advent Calendar 2023

LA MER BEAUTY ADVENT CALENDAR 2023

PENHALIGONS BEAUTY ADVENT CALENDAR 2023

JO MALONE LONDON BEAUTY ADVENT CALENDAR 2023

ELEMIS FIRST CLASS ADVENT CALENDAR 2023

SELFRIDGES BEAUTY ADVENT CALENDAR 2023

TEMPLESPA ADVENT CALENDAR 2023

JOHN LEWIS & PARTNERS BEAUTY ADVENT CALENDAR 2023

SEPHORA BEAUTY ADVENT CALENDAR 2023

MARKS & SPENCER BEAUTY ADVENT CALENDAR 2023

ASOS BEAUTY ADVENT CALENDAR 2023

THE WHITE COMPANY BEAUTY ADVENT CALENDAR 2023

FLANNELS BEAUTY ADVENT CALENDAR 2023

ACQUA DI PARMA BEAUTY ADVENT CALENDAR 2023

BENEFIT BEAUTY ADVENT CALENDAR 2023

GLOSSYBOX BEAUTY ADVENT CALENDAR 2023

ANTHROPOLOGIE BEAUTY ADVENT CALENDAR 2023

KIEHL'S BEAUTY ADVENT CALENDAR 2023

LIZ EARLE BEAUTY ADVENT CALENDAR 2023

YSL BEAUTY ADVENT CALENDAR 2023

SISLEY BEAUTY ADVENT CALENDAR 2023

This story was published at an earlier time and has since been updated.

Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.

With contributions from