Stop Everything! Beauty Advent Calendars Have Launched, and They're Even Better Than Last Year
I know it's only August, but beauty advent calendar season has already started, and 2024's offering is something special indeed. As we're sure you're well aware, in the world of beauty, we're always looking ahead, so we're already excited for the ultimate countdown—the Christmas advent. Soon enough, we'll be seeing Christmas adverts on the TV and lights going up along high streets across the UK. Yes, the big day is still a little ways away, but we think you'll forgive us for getting ahead of ourselves once we reveal the subject at hand. Beauty advent calendars have grown in popularity over the last few years, and for many brands and retailers, including Liberty, Harrods and Cult Beauty, the beauty advent calendar has become one of their most in-demand launches.
In fact, beauty advent calendars have proven so popular over the past few years that you've got to be quick if you want to get your first choice. Our inboxes started to fill up back in July with imagery and press releases from some of our favourite brands, each message pertaining to their beauty advent calendars. Considering next month is about the time people actually start thinking about Christmas, we decided to make it easier for you to find the best beauty advent calendars by listing them all in one place.
We've laid everything out from prices to products, so keep scrolling to discover and shop (providing you're quick enough) the best beauty advent calendars this year has to offer. But first, let's answer a few of your burning beauty advent-calendar questions…
Which Brands Have Beauty Advent Calendars for 2024?
The demand for beauty advent calendars has skyrocketed in recent years, which has tempted many a brand and retailer into creating a beauty advent calendar of their own. Some of the most popular include Liberty, Harvey Nichols, LookFantastic, Marks & Spencer, Charlotte Tilbury, Jo Malone London and Cult Beauty, to name but a few.
When Do Beauty Advent Calendars Go On Sale in 2024?
Some beauty brands launch their advent calendars as early as September, but by mid-October most brands have released their beauty advent calendars. Right now, lots of our favourites are already on sale, or have waiting lists open and are available to order soon. Certain calendars sell out quickly—including Liberty, Charlotte Tilbury and Cult Beauty—so don't wait if you want to get your hands on the one you want.
What's Inside a Beauty Advent Calendar?
Last year we found a wide selection of beauty calendars that covered all your makeup, skincare and self-care needs. NET-A-PORTER's beauty advent calendar offered luxe skincare from Dr Barbara Sturm and Augustinus Bader, whilst Jo Malone, Liberty and Diptyque offered up a selection of makeup, fragrance and candles. Dedicated brands tend to feature their very best products, whilst e-tailors like NET-A-PORTER and LookFantastic let you try a variety of brands during your countdown to Christmas.
Are Beauty Advent Calendars Worth It?
It's no secret that some beauty advent calendars can be quite the investment, so I totally understand why people often ask me if they are worth it. In my opinion, they really are. If you are a beauty-lover like me and you want to try out new brands and trending products, beauty advent calendars are the perfect way to do this. Plus, most calendars offer impressive savings, with many being worth much more than they retail for. Plus, many advent calendars offer both full sized products alongside travel size minis, so the value soon adds up.
How We Chose the Best Beauty Advent Calendars
So, you're probably wondering how we chose the best beauty advent calendars. We've taken everything into account, from product selection, how many full-size products you get, what brands are featured and of course, value for money. Not only that, but we've also tried to include something for everyone, whether you are into quality skincare, affordable makeup or luxury fragrances.
Shop the Best Beauty Advent Calendars of 2024:
1. Liberty Beauty Advent Calendar 2024
Release date: On sale now
Price: £260
Worth: £1,205
Product count: 28
Best for: Luxury lovers
Yep, that's right, Liberty's advent calendar is finally here—and it's a thing of beauty. Worth a whopping £1,205, it comes with 18 full-sized products and 10 miniatures, and the brand have even hidden a select number of golden tickets in the calendars which are worth £1,000 to spend online or in-store.
Product highlights: Augustinus Bader The Rich Cream, Sunday Riley Good Genes, Byredo Lipstick
2. Lookfantastic Beauty Advent Calendar 2024
Release date: Available for pre-order
Price: £100
Worth: Over £565
Product count: 27
Best for: A varied selection
It doesn't get much better than the Lookfantastic advent calendar. If you want to enjoy a little bit of everything this Christmas, Lookfantastic always offer an amazing array of skincare, makeup and more. It's one of the more budget-friendly advent calendars available that is jam-packed with iconic beauty favourites.
Product highlights: Elemis Pro-Collagen Marine Cream, Sol De Janeiro 59 Body Mist, Estee Lauder Advanced Night Repair Serum
3. Harrods Beauty Advent Calendar 2024
Release date: Available now
Price: £250
Worth: £1,599
Product count: 25
Best for: Luxury lovers and skincare fanatics
Harrods have released not one, not two, but three advent calendars this year. The beauty advent calendar contains brands such as La Mer, Clé de Peau, 111SKIN and Byredo, so all of your luxury needs are covered. The Harrods 12 Days of Fragrance Advent Calendar (available in-store) is perfect for any fragrance lovers, and the Harrods 12 Days of Hair & Body Advent Calendar has plenty of covetable brands inside from Gisou to Sol De Janiero.
Product highlights: 111SKIN Rose Gold Brightening Facial Treatment Mask, Dr. Barbara Sturm Face Cream, Augustinus Bader Retinol Serum and La Mer The Lip Volumizer
4. Cult Beauty Scent With Love Advent Calendar 2024
Release date: Available now
Price: £235
Worth: £1,100
Product count: 40
Best for: Fragrance lovers who also want skincare, makeup and hair care
Cult Beauty has treated us to not one, but two advent calendars this year. Pictured here is the Scented With Love calendar, which contains some brilliant fragrances alongside covetable skincare and makeup brands, housing a whopping 40 products in total. If you're not fussed about fragrance, you'll find even more skincare, makeup and hair care favourites in the 'Curated With Love' Calendar below.
Product highlights: Summer Fridays Lip Balm, Augustinus Bader The Rich Cream, Ouai Eau De Parfum in Melrose Place
5. Cult Beauty Curated With Love Advent Calendar 2024
Release date: Available now
Price: £235
Worth: £1,100
Product count: 40
Best for: Fragrance lovers who also want skincare, makeup and hair care
The second of Cult Beauty's advent calendars is the Curated With Love calendar, which contains a huge 40 products (including seven on day 25) to discover. When this landed in the Who What Wear UK office, we were so impressed at the range of brands, from TikTok-viral hair care from Colorwow to the a Bioeffect EGF Serum (worth £135 alone), there are so many good brands in this calendar.
Product highlights: Hourglass Veil Translucent Setting Powder, Charlotte Tilbury Pillow Talk Matte Beauty Blush Wand in 'Pink Pop', Pat McGrath Labs Perma Precision Liquid Liner in 'Xtreme Black Coffee'
6. Fortnum & Mason Beauty Advent Calendar 2024
Release date: Available now (available for dispatch after 21 Oct 2024)
Price: £265
Worth: Over £1,080
Product count: 27
Best for: Luxury lovers
With 23 full-sized products and brands such as Sol de Janeiro, Bamford, Creed and Aromatherapy Associates, you don't want to miss out on this.
Product highlights: Sol de Janeiro Bum Bum Cream, Bamford Pillow Mist and Creed Aventus For Her
7. Charlotte Tilbury Beauty Advent Calendar 2024
Release date: Join the waitlist now
Price: £170
Best for: Budding makeup artists
Although we don't have loads of information on Charlotte Tilbury's advent calendar yet, we have no doubt that it will sell out in seconds, so make sure to join the waitlist to hear more.
Product highlights: TBC
8. Space NK Beauty Advent Calendar 2024
Release date: Join the waitlist now
Price: £250
Worth: Over £1,200
Best for: Those who know the best brands
How beautiful is this year's advent calendar from Space NK? The retailer has some of the beauty beauty brands, and this one is packed with them, including Summer Fridays, Supergoop!, Hourglass, Olaplex, Augustinus Bader, Tatcha and more. You even get a full-sized perfume on day 24, worth £155.
Product highlights: K18 Hair Leave-in Molecular Repair Hair Mask, Summer Fridays Lip Butter Balm Brown Sugar and Paula's Choice 2% BHA Liquid Exfoliant
See the Best Beauty Advent Calendars From 2023:
The below brands haven't released details for 2024 yet, but these are the beauty advent calendars that they offered last year to get a feel for what might be coming. We'll let you know as soon as this years' versions are available!
NET-A-PORTER BEAUTY ADVENT CALENDAR 2023
NET-A-PORTER switched up its advent calendar offering for 2023 with this very chic lantern, which was brimming with ultra-luxe beauty, jewellery and accessories that made the countdown to Christmas all the more magical.
CLARINS BEAUTY ADVENT CALENDAR 2023
The perfect pre-Christmas gift for French-skincare lovers far and wide, the Clarins calendar contained 12 cult products that had us positively glowing.
MAC BEAUTY ADVENT CALENDAR 2023
Worth over £485, the MAC advent calendar was a great money saver. Each day offered another MAC favourite, including the cult MACStack Mascara, Hyper Real Serumizer and many more.
BY TERRY BEAUTY ADVENT CALENDAR 2023
Usually, we're reluctant to recommend single-brand makeup calendars, as it can be challenging to find one that contains products you'll actually find yourself using regularly. However, this one from By Terry is an exception to the rule. Not only were all of the products perfect for everyday use, but it was also the perfect way to try out all of By Terry's cult buys before investing in the full-sized products.
HARVEY NICHOLS BEAUTY ADVENT CALENDAR 2023
Harvey Nichols did not hold back with the 2023 advent calendar. It was filled to the brim with cult products galore worth over £1300 with favourites from Hourglass, Escentric Molecules, Dr. Barbara Sturm and Maison Francis Kurkdjian.
L'OCCITANE BEAUTY ADVENT CALENDARS 2023
L'Occitane had three advent calendars to choose from last year. The Classic, Reusable and Luxury options all offered a wide selection of the brand's products.
NEXT BEAUTY ADVENT CALENDAR 2023
With an impressive and ever-expanding makeup, skincare and haircare offering, Next's beauty calendar is easily one of the British high street's most-anticipated gifts.
Armani Beauty Advent Calendar 2023
The Armani Beauty advent calendar contained all our favourites including the Si Eau de Parfum and the My Way Eau de Parfum.
Bobbi Brown Beauty Advent Calendar 2023
Bobbi Brown does some of the best makeup products out there, so this 12-day advent calendar is perfect for the run up to Christmas.
ESPA Advent Calendar 2023
With 25 products to help make your home feel like your very own spa, you can't go wrong with the Espa advent calendar.
bareMinerals Beauty Advent Calendar 2023
Not only was this calendar beautiful to look at, but it contained 12 makeup and skincare surprises for the ultimate Christmas countdown.
DIPTYQUE BEAUTY ADVENT CALENDAR 2023
Is it an extravagant splurge? Absolutely. However, this calendar from Diptyque is guaranteed to keep your fragrance needs met for a really long time.
RITUALS BEAUTY ADVENT CALENDAR 2023
Rituals spoiled us with four different advent calendars last year, but the Premium Advent Calendar pictured here was the showstopper. You could assemble the box into an adorable winter-wonderland village (complete with lights) with little houses that contained plenty of Rituals fan favourites.
DR. BARBARA STURM BEAUTY ADVENT CALENDAR 2023
Dr. Barbara Sturm's skincare line is one of the highest-performing we've ever tried, and boasts an incredibly impressive A-list fan base. Whilst this beauty advent calendar does have a higher price point, we think it's the perfect way to try out some of the brand's cult products, allowing you to hone in on the items you genuinely love afterwards.
DIOR BEAUTY ADVENT CALENDAR 2023
Possibly the most beautiful advent calendar of the lot, behind each of the 24 windows you'll find a Dior beauty surprise, including a mix of the brand's beloved fragrances, bath and body products, skincare and makeup.
Oskia Beauty Advent Calendar 2023
Housed in a chic, red vegan-leather vanity case, this advent calendar contained lots of the brand's hero products, alongside tools such as a compact mirror and a rose quartz facial massager.
LA MER BEAUTY ADVENT CALENDAR 2023
This advent calendar is definitely more of an investment, but those of you who are fans of La Mer will love it.
PENHALIGONS BEAUTY ADVENT CALENDAR 2023
Fragrance advent calendars are a great way of trying out different perfumes before investing in a full-size bottle, and this Penhaligon's one is at the top of our wish lists for 2024.
JO MALONE LONDON BEAUTY ADVENT CALENDAR 2023
Did someone say luxury? Jo Malone's beauty advent calendar is one of the most coveted, and 2023's take definitely didn't disappoint.
ELEMIS FIRST CLASS ADVENT CALENDAR 2023
Elemis is a favourite amongst beauty editors, and you'll be sure to find many cult products behind the 25 doors of the advent calendar.
SELFRIDGES BEAUTY ADVENT CALENDAR 2023
Containing some of our favourite products ever, including Augustinus Bader The Rich Cream, Refy Brow Sculpt and Dr. Barbara Sturm Clarifying Serum, this calendar was a beauty-lover's dream.
TEMPLESPA ADVENT CALENDAR 2023
December can be a hectic month, but Templespa's calendar can help you take some time out for self-care in the lead-up to Christmas. Last year's had 24 skincare and bodycare treats housed inside a beautiful box, as well as 13 full-sized products and four limited-edition surprises.
JOHN LEWIS & PARTNERS BEAUTY ADVENT CALENDAR 2023
Consistently one of the most in-demand beauty advent calendars, John Lewis' option always lives up to our (extremely high) expectations.
SEPHORA BEAUTY ADVENT CALENDAR 2023
Worth over £1000, this calendar really was the gift that kept on giving. True to its reputation, Sephora brought the best of cult brands including Drunk Elephant, Sarah Chapman, K18, Sunday Riley, Ilia and so much more.
MARKS & SPENCER BEAUTY ADVENT CALENDAR 2023
Buckle up for this one. Worth £340, customers were able to get this calendar for just £45 when they spent £35 or more on M&S clothing, home or beauty in-store or online.
ASOS BEAUTY ADVENT CALENDAR 2023
The ASOS Beauty Advent Calendar never disappoints, with brands such as Caudalie, Charlotte Tilbury, Neom and Sol de Janeiro inside the 25 boxes last year.
THE WHITE COMPANY BEAUTY ADVENT CALENDAR 2023
The highly covetable White Company beauty advent calendar was back for another year in 2023, with 25 days of best-selling scents.
FLANNELS BEAUTY ADVENT CALENDAR 2023
Flannels did something different last year, and instead of releasing a typical advent calendar, the luxury retailer went for a beauty cracker instead.
ACQUA DI PARMA BEAUTY ADVENT CALENDAR 2023
With its iconic yellow branding serving as a chic exterior, Acqua di Parma's beauty advent calendar is an absolute must for anyone who considers themselves a fragrance aficionado.
BENEFIT BEAUTY ADVENT CALENDAR 2023
If, like so many others, you're loyal to Benefit's beauty products, then this is the beauty advent calendar for you.
GLOSSYBOX BEAUTY ADVENT CALENDAR 2023
Last year was the sixth year that Glossybox had gotten in on the beauty advent-calendar action, and we were certainly excited to see what it had in store. Made up of cult products from so many different brands, it contained something for everyone.
ANTHROPOLOGIE BEAUTY ADVENT CALENDAR 2023
The Anthropologie beauty advent calendar offers up the best of the brand's beauty section. From nail polishes to face masks, the countdown will have you preened and prepped for Christmas.
KIEHL'S BEAUTY ADVENT CALENDAR 2023
The Kiehl's beauty advent calendar featured 24 customer favourites, including Creme de Corps, Midnight Recovery Cloud Cream and cult favourite Ultra Facial Cream.
LIZ EARLE BEAUTY ADVENT CALENDAR 2023
For 12 days you can indulge in Liz Earle gifting that's sure to delight all your skincare needs. This beauty advent calendar lets you unwrap a selection of the well-loved brand's best products.
YSL BEAUTY ADVENT CALENDAR 2023
It doesn't get much more luxurious than this. YSL created the ultimate luxury beauty advent calendar, with everything from fragrance to skincare and makeup.
SISLEY BEAUTY ADVENT CALENDAR 2023
Another stunning luxury option is this beauty advent calendar from Sisley, which contains lots of the brand's favourites. It's not just skincare either, but makeup and haircare as well. What more could you want?
This story was published at an earlier time and has since been updated.
Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.
As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.
- Eleanor VousdenBeauty Editor, Who What Wear UK
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